Whether you’re an artist, brand, or business owner, behind the scenes (BTS) is one of the most effective ways to humanize your brand. Captivating BTS photos, videos, and graphics showcase your team, process, and personality in a way that’s authentic and relatable to your audience.
BTS content satisfies our natural curiosity by giving audiences a peek behind the curtain. The success of “The Making of” documentaries that accompany blockbuster movies illustrates the enduring appeal of this style of content. It reveals the intricate details that go into the creation of a finished product, such as costume design, set construction, or special effects, and instills a sense of appreciation for the work involved.
By showcasing their processes, creators can build excitement for upcoming products or events. Oftentimes, they include snippets of BTS footage in their teaser trailers and album or video releases to generate buzz. This demonstrates the level of dedication and hard work that goes into creating their work, and it can cultivate loyalty from fans and potential customers.
For smaller businesses, behind-the-scenes content is a great way to show the people who make your business run. Introducing your team and sharing their individual personalities, quirks, or hobbies helps potential customers relate to your brand on a personal level. You can also use BTS content to highlight your company’s unique culture or production process, gaining trust and building customer confidence in your products or services. BTS content is typically less formal and requires fewer resources than fully polished media, making it an affordable strategy for small businesses to maintain consistent engagement with their audiences.
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