The right inspirational story can bolster your business writing and marketing efforts. It can also inspire your audience to believe in themselves and their abilities. This type of writing is a popular choice for motivational speakers, coaches, and therapists. The key to a great inspirational story is for the reader to empathize with the character and the challenge they’re facing. Once they’ve done this, it’s much easier to steer them toward your product or service.
The best inspirational stories start with a challenge, and they’re usually about someone who overcomes that challenge. This doesn’t necessarily have to be a huge thing; a small challenge will work too. For example, a child who doesn’t fit in at school can be the perfect topic for an inspiring story.
Inspiring stories also include a moment that induces empathy in the reader. This can be something as simple as a mother sacrificing for her child or an act of forgiveness. It should be real, however, as this will make the reader feel more connected to the character.
Finally, an inspiring story should have a powerful conclusion that shows the reader how perseverance leads to success. This will leave readers feeling motivated to pursue their own goals, and it’ll remind them that a little bit of effort can go a long way. For example, Beethoven lost his hearing at the age of 28, and he continued to compose music despite this. The Sixth Symphony is a famous example of this.